Consumer Behavior (8th Edition) (Hardcover) By Michael Solomon
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing, and multigenerational marketing.
For marketing professionals to understand the latest trends in consumer behavior.
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Showing posts with label Michael Solomon. Show all posts
Showing posts with label Michael Solomon. Show all posts
Saturday, April 19, 2008
Consumer Behavior (8th Edition) (Hardcover) By Michael Solomon
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